One of the primary mistakes most marketers do nowadays, is think email marketing is dead. Many marketers today drop the e-mail marketing scheme to select social networking. Come to think of it, social media marketing look far more sexy than email. But, is a social networking post really as good as an email? Before we answer that question, lets state a highly known fact. It is much easier to send a friend request on Facebook than to collect an email online. But believe me, cloudhq is thrice as worth the cost as social media. So, what exactly is email marketing?
Email marketing will be the targeting of customers through emails. Every emails brought to a potential customers can be regarded as as email marketing. E-mail marketing involves sending a promotional email or even an ad to your subscriber. Via his current email address. A great deal of organisations today use email marketing. A lot more bloggers do use e-mail marketing today than in the past. As an example, maybe you have been browsing on a website, and you see some field where you are motivated to submit your own name and email to get a free eBook or update? That is the front part of e-mail marketing.
Most bloggers use email marketing since it increases the customer experience. With a well targeted email list, you can reach established customers and prospective ones too. Any given subscriber is going to be informed better and a lot more easily via email. The email will have a larger visibility than a Facebook post. The Facebook post will likely be drowned in a stream of content inside the minutes following its posting.
Do You Actually Need E-mail Marketing? If you want to improve your customers’ or readers’ experience, then you need e-mail marketing. Forget about the glamour as well as the flashy of social media. We have been talking efficiency here. We are talking greater engagement. Greater reach. Greater click through rate and a lot more. As much experienced marketers say, ” the cash is incorporated in the list”. Some even say “your net worth depends upon your network”. Within the following lines, I will explain the main advantages of e-mail marketing. In these explanations, I am going to use statistics. The sites which produced those stats will be mentioned at the end of this short article. So, let’s go into the advantages of using email marketing.:
Potential Reach: Are you aware that in 2013, there have been about 3.2 billion email accounts created on earth? 95% of online consumers make use of an e-mail address. Probably the most interesting truth is; 91% of the consumers check their email accounts at least one time per day. Today, we browse more with our phones than our computers. Consequently, we are quicker notified once we receive emails. Our phones place the notifications right facing our eyes.
Today, it really is simpler to check to an email than a Facebook or Twitter post. This is because once we post content, so does one million others. As a result, finding one particular post you liked 3 weeks ago can be the most daunting task.
Actual Reach: Before I explain this part in greater detail, let’s find some good interesting numbers. Within the first half of 2013, a study conducted using emails as a marketing channel revealed some staggering facts. One that sticks out probably the most is that this; 18% in the emails sent during a campaign never reach their destinations. 4% of the sent emails are sent into the spam folder. That makes 22% in the sent emails that do not actually reach the intended receiver.
On the contrary, 78% from the emails sent throughout an email campaign actually reach their destination. Consider it by doing this, If you send 1000 emails, 780 emails will reach their destination. In addition to that, 91% from the receivers check their emails daily. This implies, about 709 receivers will in fact visit your email. This is great efficiency, as under 30% of the emails sent are lost.
Now, let’s compare these numbers with the ones from a Facebook campaign carried out in the same way. This revealed that 74% of the Facebook posts are actually lost inside the big stream of content. That is a problem. Which means, per thousand Facebook posts, 740 are lost in the stream of content. That leaves us with 260 posts seen by our target readers. Another bad thing is, everyone who sees your content is not going to actually click through. Less than half will actually do. That leaves us with under 130 those who are actually considering our offers.
Click Through Rates: In the previous point, we discussed what percentage of people that see and might such as your posts and mails. Now let’s talk about people who actually complete the actions and do what you would like those to do. Let’s dnsnaz clicking on a web link. This link might take them to a landing page or perhaps a website.
Click through rate is the percentage of people who receive your message and actually click it. The click through rate of any tweet is .5 percent as opposed to 3% for the email. These numbers look small at first. But, this means that people click 6 times more about an e-mail link than on a tweeted link.
Let’s keep on using our example of 1000 emails and 1000 social media posts. A .5% click through rate means per thousand, 5 people will actually simply click your link. This is for social media marketing. Sometimes the click through rates are higher, but those are particular cases. The numbers we use here are average ones.
A 3% click through rate with emails means 30 clicks per thousand. That is the best click through rate you will obtain typically. The numbers are not astounding, but efficient numbers are not always astounding. The difference is really because, when people give you their email addresses they really want to hear more form you.
Your Readers Want To Buy In This Way: Most people use social media marketing to speak with friends first. Seldom could they be used to receive business news and reviews. You can find specialized websites for your. 77% from the users in a survey online said they prefer to get promotional messages in their emails. 4% said they like these messages on social networking. This talks to the fact that by submitting a message, people are literally offering you a business meeting location.